The Institute of Human Rights is an organization that monitors and protects human rights and increases the awareness of human rights in the Netherlands. The institute focuses on citizens, government organizations, social organizations, and politics. The question arose from the development of a number of touch points that relate to theme: Human rights are for everyone. The idea behind this theme is that human rights are often considered important to other people.Think of people in countries with dictatorial regimes and / or with different wars of freedom.

In the Netherlands we are less aware of human rights. I was given the task of increasing this awareness. This resulted in a dynamic (online) poster campaign in which the institute “College for Human Rights” could join in at any (current) moment, including the Canal Pride below

client_College voor de Rechten van de Mens___agency_Roorda Reclamebureau