The municipality of Amsterdam and various bicycle brands are aware of the bicycle problem downtown. The amount of bicycles that does not get picked up increases every year by 7.5%. If we do nothing about this growth If nothing is done to this growth there will be a surplus of bicycles. A surplus the township cannot solve.

Amsterdam city center and the bicycle cellars will soon consist of only ‘orphaned’ bicycles. By offering these bicycles up for adoption they will get a second chance. Together with the municipality and the local bicycles depots, a suitor will be found. Do you endure this process and do you make the necessary kilometers? Then the bicycle is yours, if not your application gets declined.

client_Gemeente Amsterdam___pitch_Jonge Honden