A hotel stay is both pleasurable and adventurous, sometimes even mysterious. Discovering new places, wandering into experiences. A hotel room that really suits your needs is a room you don’t want to escape. We took this insight and transferred it to an interactive game on FB Messenger.
We created a mysterious room that people wanted to enter; in order to do so, they had to solve three riddles to reveal the Riddle Room’s secret location. The right answer gave the chance to win a complete overnight stay in the actual Riddle Room; one of the 128 AccorHotels hotels in the Benelux. With this chatbot game, we transformed FB Messenger into a mysterious hotel room filled with riddles, putting logic and numeracy skills to the test.
We used the interactive and personal features of FB Messenger to connect our target audience with the ten AccorHotels’ hotel brands that vary from budget to luxury. Every Riddle Room raised awareness for a hotel brand’s proposition. For example, Sofitel Legend’s iconic, self-indulging and luxurious hotel experience was scripted into each riddle. Even the chatbot humanised tone-of-voice reflected the personal hospitality offered by AccorHotels’ hotel concierges.