Even though we are young and mobile, we sit still more often and find it difficult to come into contact with others. Young people are stuck in a ‘Cocoon’ which is difficult to get out of. Adidas is aware of this and wants to change it. The city belongs to everyone, including those who don’t feel at home.
With my idea Adidas gives you control over your own sport moments. By means of a relay run, Adidas encouragers new athletes to (re) explore their own city and citizens. Adidas gives the baton, now inhabitants must pass it on.